The right mailings create a good impression with potential customers
Email marketing sometimes seems a bit out of fashion, but it is still one of the best ways to get in touch AND stay in touch with your target audience. It is also one of the most personal ways to have contact. Think of a weekly newsletter to all your customers to keep them informed of what's going on.
Or a monthly newsletter to all your employees to keep them informed of what's going on in the company.
With email marketing, there are endless personalization options so that your target audience will always feel special.